How would you turn marketing insights into action?

1. By shifting budgets from well-performing channels to underperforming channels.
2. By increasing the frequency of underperforming ad creatives.
3. By focusing on the right audience for the message shared in that stage of the buying journey.
4. By increasing investment in an underperforming channel.

Correct Answer:

• By focusing on the right audience for the message shared in that stage of the buying journey.

Explanation: Turning marketing insights into action involves a focus on the appropriate audience for the message being shared at each stage of the buying journey. To ensure effective action, marketers should evaluate the effectiveness of their ads, conduct A/B testing for optimization, ensure they’re targeting the right audience, and prudently manage their marketing budget. Misinterpreting insights can lead to incorrect actions and potential loss of revenue, making it essential to correctly identify and target audiences.