How would you determine the clickthrough rate (CTR) for a client’s search ads?

1. Divide the number of clicks the ad gets by the number of impressions it gets
2. Evaluate the number of clicks the ad accrues per day
3. Divide the number of impressions the ad gets by its average position
4. Divide the number of impressions the ad gets by the number of clicks it gets

100% Correct Answer

• Divide the number of clicks the ad gets by the number of impressions it gets