How would an advertiser set a bid for a conversion campaign?

1. Set a maximum CPM (cost per mille) bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves.
2. Set a custom CPC (cost per click), using the maximum you’re willing to pay for a click.
3. Set a custom or automatic CPA (cost per action), when people click through your ad to your website.
4. None of the above.

Correct Answer :

• Set a custom or automatic CPA (cost per action), when people click through your ad to your website.