How should you improve a video ad’s effectiveness in post-production?

1. Remove supers so they don’t compete with the audio.
2. Add closed captions since most viewers will watch with sound off.
3. Increase the pace and tighten the framing.
4. Lower the brightness to optimize for mobile device viewing.

Correct Answer:

• Increase the pace and tighten the framing.

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

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