How should you begin your sales presentation?

1. With a description of your product’s features and value propositions.
2. With a recap of your previous conversations, to make sure that you and your prospect have a shared understanding of what has previously been discussed.
3. By discussing how your offering will help them achieve the goals they’ve shared with you in previous conversations.
4. By confirming the prospect’s budget and authority.

Correct Answer:

• With a recap of your previous conversations, to make sure that you and your prospect have a shared understanding of what has previously been discussed.