How often should you reference yourself in your outreach messages?

1. Never. Your messages should be solely about the buyer and their context.
2. As often as necessary to communicate your value proposition.
3. As often as possible. You need to convey your value and expertise to the buyer.
4. No more than half as much as you reference your buyer and their situation.

Correct Answer:

• No more than half as much as you reference your buyer and their situation.