How might you incorporate the audience into a mission statement?

1. Always call out the gender and age range that sounds favorable to advertisers.
2. Identify the target audience and why they would be interested in the channel.
3. Avoid mentioning the audience because you may not know who is watching.
4. Appeal to a universal audience so that the channel can grow quickly.

Correct Answer:

• Identify the target audience and why they would be interested in the channel.