How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

1. Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
2. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
3. Cost-per-conversion data can indicate whether her profit will increase
4. Knowing the cost-per-conversion can help her better optimize the campaign’s keywords

100% Correct Answer

• Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets