How many Universal Event Tracking (UET) tags are needed per advertiser website?

1. 5 UET tags – One for each of the 5 features it enables.
2. 2 UET tags – One for remarketing and one for conversion tracking.
3. No UET tags – The UET tag is placed on Bing.com.
4. 1 UET tag- One tag that performs all functions.

Correct Answer :

• 1 UET tag- One tag that performs all functions.