How is credit dynamically attributed to each touch-point in data-driven attribution?

1. It assigns the last touch-point 100% of the credit for the conversion.
2. It algorithmically evaluates individual customer paths to assign credit.
3. It gives more credit to the touch-points closest to the conversion.
4. It is distributed evenly to every single touch in a buyer’s journey.

Correct Answer:

• It algorithmically evaluates individual customer paths to assign credit.