How is a display ad served through an ad server?

1. An ad tag calls the ad server when a site wants to show one of the ads
2. An ad trafficker manually selects the best match for the ad on a website
3. An ad trafficker uploads search banners to the ad server
4. Targeting criteria gets assigned to the ad tag

100% Correct Answer

• An ad tag calls the ad server when a site wants to show one of the ads