How does the Maximize Conversions bidding strategy work?

1. It aims to achieve an average return on ad spend (ROAS) equal to a desired target.
2. It automatically limits conversions that don’t align with a desired bidding strategy.
3. It’s the safest bidding strategy for all business types to optimize their bidding.
4. It uses machine learning to capture as many conversions as possible within a daily budget.

Correct Answer:

• It uses machine learning to capture as many conversions as possible within a daily budget.

The Maximize Conversions bidding strategy is a smart approach that uses advanced machine learning to obtain the highest number of conversions while adhering to your campaign’s budget. This strategy evaluates past campaign data and current auction-time signals to establish an optimal cost-per-click (CPC) bid each time your ad is eligible to appear. Thus, it works to achieve the best performance within your budgetary limits.