How does the ACES framework compare to AIDA?

1. They both put a structure around the customer journey but ACES is adjusted for digital marketing
2. It represents a completely different concept
3. ACES is developed strictly for GA4 purposes.
4. AIDA is obsolete, because customers today have shorter attention spans.

Correct Answer :

• They both put a structure around the customer journey but ACES is adjusted for digital marketing