How does HubSpot use UTM parameters to categorize traffic to your website?

1. Any visitor coming to your website using a URL with UTM parameters is filtered out of your HubSpot analytics.
2. Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot.
3. Any visitor coming to your website using a URL with UTM parameters will be attributed to a visit to your site from Google.
4. Any visitor coming to your website using a URL with UTM parameters will be converted by HubSpot into a contact record.

Correct Answer :

• Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot.