Google Ads Search Certification Exam Answers
How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
Latest Update on 22nd March, 2018 by Certification Course Answers
How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
- The CPC bid is one-tenth of the CPA bid by default.
- The actual CPC bid is based on current max CPC settings.
- The CPA bid is the highest the system will allow the CPC bid to reach.
- The CPA bid is multiplied by the predicted conversion rate.
Correct Answer:
- The CPA bid is the highest the system will allow the CPC bid to reach.