How do you calculate how much a store visit is worth to your business?

1. (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
2. (in-store average order value) x (Online purchase rate)= Store visit conversion value
3. (In-store purchase rate) x (In-store average order value) = Store visit conversion value
4. (Online purchase rate) x (in-store average order value) = Store visit conversion value

Correct Answer :

• (In-store purchase rate) x (In-store average order value) = Store visit conversion value