How do Omnichannel customers behave when making a purchase?

1. Omnichannel customers make purchases in-store only and account for disproportionately more sales
2. Omnichannel customers interact with a product or service digitally multiple times before purchasing
3. Omnichannel customers make purchases in silos, either online and in-person
4. Omnichannel customers interact with a product or service at the store versus digitally

Correct Answer :

• Omnichannel customers interact with a product or service digitally multiple times before purchasing