How do keywords change as people progress through the buying cycle?

1. They move from simple to more complex as searchers gather more information and then refine their choices.
2. The stay simple, as searchers try to use as few words as possible.
3. The keywords do not change much at all.
4. They move from complex to simple, as searchers find answers to their questions.

Correct Answer:

• They move from simple to more complex as searchers gather more information and then refine their choices.