How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

1. DoubleClick’s advanced algorithm predicts where and when the right customers will be looking
2. Impressions provide data signals about their viewers and the moment they’re looking
3. The impressions determine this and update DoubleClick with the result
4. Advertisers provide the impression ID numbers

Correct Answer:

• Impressions provide data signals about their viewers and the moment they’re looking