How do bid adjustments (modifiers) affect the display of your ad?

1. They trigger the display of your ad when terms in your keyword appear in any order in the search query.
2. They cause a word or phrase to be inserted at display time into the ad.
3. They affect the number of times your ad is displayed in a given month.
4. They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Correct Answer:

• They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.