How could an advertiser determine the most profitable keywords within a campaign?

1. Identify the keywords with the highest clickthrough rates (CTRs).
2. Compare the total clicks to total conversions for each keyword in the account.
3. Identify the keywords with the lowest “first page bid estimates.”
4. Compare the costs accrued by each keyword with the conversion data for that keyword.

Correct Answer:

• Compare the costs accrued by each keyword with the conversion data for that keyword.