How can you avoid confusing or frightening your visitors when creating contextual marketing?

1. Don’t surprise your visitors with personalization tokens where they don’t expect them.
2. Don’t use generic dynamic content – make sure that the information is personal.
3. Make your content as friendly as possible.
4. Don’t worry about it – over time, internet users will get used to seeing their information.

Correct Answer:

• Don’t surprise your visitors with personalization tokens where they don’t expect them.