How can the power of Google’s AI help advertisers?

1. It replaces the need for analytics solutions.
2. It can minimize marketing insights.
3. It reduces the volume of search conversions.
4. It can optimize performance in real time.

Correct Answer:

• It can optimize performance in real time.

Explanation: Google’s AI empowers advertisers by optimizing performance in real time. It leverages modern AI-driven marketing tools that can handle vast data about campaign performance and customer behavior. Google’s AI uses this data to find patterns and connections, producing real-time predictions to enhance performance and conversion rates. By leveraging Google’s AI, campaigns can train machine learning models to guide the process and achieve business objectives. Applications range from bidding, conversion modeling, and data-driven attribution to inventory optimization, audience targeting, and creative asset optimization.