How can running a Local Inventory ad increase your return on investment (ROI)?

1. By advertising your store’s address and its offerings on the radio.
2. By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.
3. By A/B testing potential new logos and tracking which is most effective.
4. By bringing online shoppers into your brick-and-mortar store.

Correct Answer:

• By bringing online shoppers into your brick-and-mortar store.