How can contextual marketing help to make your website more accessible for your visitors?

1. It can’t – contextual marketing should be limited to your targeted emails and not placed on your website.
2. It will generate an individual navigation menu for each visitor.
3. You can add in personalization tokens to help guide the visitor through each page.
4. You can offer the visitor relevant content upfront instead of making them search for it.

Correct Answer:

• You can offer the visitor relevant content upfront instead of making them search for it.