How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

1. Build value rules based on audiences known to visit a local store.
2. Use a Maximize conversions bidding strategy to drive conversion volume.
3. Create a strategy of importing offline values by using enhanced conversions for leads.
4. Create a Maximize Clicks bidding strategy to drive website traffic volume.

Correct Answer :

• Create a strategy of importing offline values by using enhanced conversions for leads.