How can a travel advertiser capture flights that users search for using floodlight tags, in order to deliver a tailored message in the future?

1. Use a third-party tool, as this data cannot be captured through floodlight natively
2. Use the global site tag, which automatically tracks this information
3. It’s not possible, as floodlight tags can only capture product data
4. Use custom variables, also known as u-variables

100% Correct Answer:

• Use custom variables, also known as u-variables