How are view-through conversions counted?

1. They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
2. They’re counted as conversions that are recorded when users view and interact with an ad, then never convert.
3. They’re counted as conversions that are recorded when new users view and interact with an ad, then later convert.
4. They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

Correct Answer:

• They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

Explanation: View-through conversions are counted when users see but don’t interact with your ad and then convert later. This differs from other conversion metrics, which record interactions with ads. The unique value of view-through conversions becomes clear in tracking display or video ad campaigns. They rely on the last viewable impression, with credit given if at least 50% of the ad is onscreen for at least 1 second. This powerful tool, however, doesn’t count conversions from users interacting with your other ads.