How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

1. By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account
2. By the conversion name for the advertiser’s store
3. By a dynamically created Google forwarding number
4. By the phone number listed on the advertiser’s official store website

Correct Answer:

• By a dynamically created Google forwarding number

Explanation: With Google’s phone call conversion tracking feature, advertisers can effectively monitor how their ads drive phone calls from their website. This is accomplished using a dynamically-generated Google forwarding number that replaces the business number on their site. This unique method allows a call to be tracked as a conversion if it lasts beyond a minimum duration set by the advertiser, filtering out short, less valuable calls. Consequently, advertisers can identify which specific keywords, ads, ad groups, and campaigns are contributing to call conversions.

Read more here: https://support.google.com/google-ads/answer/6095883