Harisa is thinking about ‘Big Rock’ type of content that she can construct and deconstruct. Which two tactics would be optimal?

1. Create a specific set of articles about the latest product features
2. Collect some of her most shared thought leadership articles and turn them into a gated e-book
3. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips
4. Gather all the FAQs about her new product release and create a video tutorial based on them

Correct Answer :

• Collect some of her most shared thought leadership articles and turn them into a gated e-book
• Gather all the FAQs about her new product release and create a video tutorial based on them