Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

1. To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
2. To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
3. To engage potential customers who make long-tail queries regarding pianos.
4. To engage potential customers who make local intent queries regarding pianos.

Correct Answer:

• To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.