Google Optimize does NOT currently allow you to:

1. use your existing goals and metrics in Google Analytics as experiment objectives
2. do heatmap analysis to better understand to user behaviour on your site
3. test new website designs, layouts and content with a subset of your visitors
4. serve experiments to specific groups of users that you’ve defined as Audiences in Google Analytics

100% Correct Answer

• do heatmap analysis to better understand to user behaviour on your site