Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

1. An ad must be more than 50% on screen for more than five seconds.
2. An ad must be more than 50% on screen for more than two seconds.
3. An ad must be more than 75% on screen for more than two seconds.
4. An ad must be more than 75% on-screen for more than five seconds.

Correct Answer:

• An ad must be more than 50% on screen for more than two seconds.