Franco has pulled an overlap report to learn more about his brand’s audiences. He sees an affinity score of 2. What does this indicate?

1. The overlapping audience is larger than 20% of all Amazon audiences.
2. The overlapping audience is 20% similar to the average audience on Amazon.
3. The overlapping audience is twice as likely to interact with the brand than the average audience on Amazon.
4. The overlapping audience is twice as likely to fall into the audience selected for the report than the average audience on Amazon.

Correct Answer :

• The overlapping audience is twice as likely to fall into the audience selected for the report than the average audience on Amazon.