Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

1. Include three to five ads, and at least three extensions in each ad group.
2. Set a keyword bid of at least $10 for each active ad group.
3. Implement one ad per ad group keyword, to a maximum of 100 ads.
4. Choose a minimum 100 keywords of all match types to capture traffic.
5. Optimize the campaign’s ad rotation for clicks or conversion actions.

Correct Answer:

• Include three to five ads, and at least three extensions in each ad group.
• Optimize the campaign’s ad rotation for clicks or conversion actions.