For which scenario would Google’s experimentation tool be most useful?

1. You need to compare how two key audiences response to two different video ads.
2. You need to compare how the same ad performs on TV versus how it performs on YouTube.
3. You’re comparing how the same audience responds to the same ad at different points in time.
4. You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.

Correct Answer:

• You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.

Google Ads experiments can help you continuously improve the performance of your campaigns. By testing different campaign settings, you can reach more customers and drive better results quickly and efficiently for your business. You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.