For which of the following scenarios would Google’s experimentation tool be helpful?

1. Compare how two key audiences respond to two different video ads.
2. Compare how the same ad performs on TV compared to YouTube.
3. Compare how the same audience responds to the same ad at different points in time.
4. Compare the performance of existing TV creative to that of ABCDs-optimized creative.

Correct Answer:

• Compare the performance of existing TV creative to that of ABCDs-optimized creative.

Google Ads experiments would be helpful when comparing the performance of existing TV creative to that of ABCDs-optimized creative. By testing different campaign settings, you can reach more customers and drive better results quickly and efficiently for your business. You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.