For what reason might an advertiser opt to use enhanced conversions for leads?

1. Because enhanced conversions for leads can improve the measurement of online conversions.
2. Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
3. Because enhanced conversions for leads can track sales and events that happen on a website.
4. Because enhanced conversions for leads can track sales that happen off a website from website leads.

Correct Answer:

• Because enhanced conversions for leads can track sales that happen off a website from website leads.

Explanation: “Enhanced conversions for leads” is a powerful feature that assists advertisers in tracking off-website sales, such as phone or email, from website leads. It works by supplementing existing conversion tags and securely sending hashed first-party conversion data to Google. This privacy-safe method significantly improves conversion measurement accuracy and enhances bidding capabilities. In this article, we explore the functionality of enhanced conversions, the benefits they provide, and provide a detailed guide on setting them up for web-based and lead-based conversions. Discover how to optimize your tracking and maximize the effectiveness of your advertising efforts.