For event-based data instead of session-based data, what platform should you use?

1. You should use Google Analytics Classic.
2. You should use Universal Analytics.
3. You should use Google Ads Conversion Tracking.
4. You should use Google Analytics 4.

Correct Answer:

• You should use Google Analytics 4.

Explanation: If you’re looking for event-based data as opposed to session-based data, you should use Google Analytics 4 (GA4). Unlike Universal Analytics where each event is a unique hit type with a Category, Action, and Label, GA4 captures each user interaction as an event, making no distinction between hit types. For instance, a page view is logged as a ‘page_view’ event. However, GA4 events do not include Category, Action, and Label, thus requiring a reorientation of your data collection strategy.