fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

1. dig into trends and determine which initiatives are creating the highest return on investment.
2. help you decide what metrics should appear on your dashboard by offering several standard reports to answer industry-specific questions.
3. measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.
4. analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

Correct Answer:

• dig into trends and determine which initiatives are creating the highest return on investment.