fill in the blank: The primary goal of the continuous improvement stage is to _______.

1. run conversion rate optimization on existing pages.
2. keep the website content, platform, and plug-ins up to date.
3. to collect data so you have information for your next redesign.
4. use data to identify and build high-impact actions to drive business growth.

Correct Answer:

• use data to identify and build high-impact actions to drive business growth.