fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

1. becoming a trusted advisor to a prospect
2. attracting prospects and customers through relevant and helpful content
3. immediately adding value to a prospect’s buyer’s journey
4. exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company

Correct Answer:

• attracting prospects and customers through relevant and helpful content
• immediately adding value to a prospect’s buyer’s journey