- predicting which email template you’ll want to use when building a campaign
- automating CRM actions like tagging contacts
- predicting user behavior to determine the path a contact may take
Correct Answer :
- automating CRM actions like tagging contacts
Customer journeys are designed to automate what would otherwise be manual, repetitive work.
When we say “Behind the scenes, customer journeys can help you create workflow efficiencies by automating CRM actions like tagging contacts”, it means:
- As a customer moves through different steps (opening an email, clicking a link, making a purchase, etc.),
- The system can automatically update the CRM without human effort
- Examples include adding or removing tags, updating contact status, assigning leads, or moving contacts to different lists
This automation:
- Saves time
- Reduces human error
- Keeps customer data consistently updated
- Allows teams to focus on strategy instead of manual data handling
The other options focus on prediction, while workflow efficiency specifically comes from automation of CRM tasks.