Fill in the blank: A ________________ rule requires that a contact stays at a journey point until they trigger the next point in their journey via a specific action. With a ________________, contacts can’t continue down a path for a period of time that you choose.

1. pause; hold
2. wait; delay
3. delay; wait
4. hold; pause

Correct Answer :

• wait; delay

The correct answer is wait; delay.

Explanation:

• A wait rule is used at a journey point to ensure a contact stays at that point until they perform a specific action (such as opening an email, clicking a link, or meeting a condition). They cannot move forward unless that action occurs.
• A delay sets a fixed period of time during which contacts are prevented from moving further down a path. After the chosen time passes, they automatically continue, even if no action is taken.

In short:

• Wait = action-based progression
• Delay = time-based progression