Explain what “observations” are in the new AdWords experience.

1. Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group
2. Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids
3. Observations narrow the reach of an ad group to specific audiences, and get reports, with the option to adjust bids
4. Observations allow you to see bid adjustment changes without having to access the change history

Correct Answer:

• Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group