Enhanced conversions for web can benefit a marketing strategist in what way?

1. By using third-party data to improve the accuracy of your conversion measurement
2. By using Google Analytics to unlock more powerful bidding
3. By using third-party data to unlock more powerful bidding
4. By using hashed, first-party data to unlock more powerful bidding

Correct Answer:

• By using hashed, first-party data to unlock more powerful bidding

Explanation: Enhanced conversions for the web benefit a marketing strategist by utilizing hashed, first-party data to unlock more powerful bidding capabilities. This approach enables strategists to optimize campaigns, improve measurement accuracy, and make data-driven decisions for better results.