Emily wants to improve the conversions on her website, but her GA4 shows only out-of-the-box visitor data. Which of the following should be the first thing she does?

1. Customize the GA4 interface in Reports > Library to show new insights
2. No data in GA4 can increase the number of conversions you get, Emily needs to bring more visitors to her website and paid traffic is the best way to do it quickly.
3. Find the right template in the Explorations > Gallery which automatically helps conversion rate optimization
4. Identify the event that represents the desired action on her website and mark it as a conversion in Configure > Events

Correct Answer :

• Identify the event that represents the desired action on her website and mark it as a conversion in Configure > Events