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Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?

Latest Update on 24th February, 2021 by Certification Course Answers
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Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?

  1. Retail insights
  2. Traffic diagnostics
  3. Geographic sales metrics
  4. Market basket analysis

Correct Answer:

  • Market basket analysis

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