During media planning, what can Reach Planner help with?

1. Forecasting reach of your YouTube campaign alongside Search
2. Forecasting reach of your YouTube campaign alongside social media
3. Forecasting reach of your YouTube campaign alongside print ads
4. Forecasting reach of your YouTube campaign alongside TV

Correct Answer:

• Forecasting reach of your YouTube campaign alongside TV

Explanation: Reach Planner is a Google Ads campaign planning tool that assists in accurately forecasting the reach of a YouTube campaign alongside TV. It uses data from similar campaigns with a full range of campaign settings to estimate the reach estimates of your campaign. Reach Planner provides recommendations on the most efficient mix of ad types to match the objectives. The tool offers trustworthy unique reach forecasts using Google’s Unique Reach methodology, along with various media mix options, updated data, detailed reach, demographic, and device insights for your selected media plan. The forecasts are available for Reach, Frequency, Views, Conversions, and Impressions based metrics.