Drag and drop the tiles below to match the attribution model name with the correct definition.

Linear	Equal credit is given to each touchpoint along the way.
First click	100% of credit is given to the first exposure.
Position-based	Increased credit is given to the first and last touchpoints and the remaining credit is distributed equally.
Last click	100% of the credit for a conversion to the last clicked ad and corresponding keyword (if relevant).

Correct Answer :

Linear	Equal credit is given to each touchpoint along the way.
First click	100% of credit is given to the first exposure.
Position-based	Increased credit is given to the first and last touchpoints and the remaining credit is distributed equally.
Last click	100% of the credit for a conversion to the last clicked ad and corresponding keyword (if relevant).

Certification Course Answers 2026